Hospital da Luz , the brand owned by Luz Saúde group, was voted by the readers of Marketeer magazine as the most distinguishing in the category of Health and Welfare. The Marketeer Awards are destined to elect every year the top-performing brands in the areas of marketing, publicity and communication in Portugal. This was the 13 th edition of the awards. The finalists submitted to the readers’ voting and divided by 32 categories, were selected by Marketeer’s editorial board after analysing the marketing, publicity and communication strategy, actions and campaigns developed by a wide range of brands throughout 2020. The Marketeer Awards ceremony was held last July 1 st , at Monsanto Secret Spot Club, in Lisbon, and was hosted by Pedro Fernandes. The award conferred to Hospital da Luz was received by the Luz Saúde Director of Marketing and Communication, Marisa Morais. Hospital da Luz is a network of hospitals and clinics, from the North to the South of the country and Madeira Island, operating in an integrated manner and accessible from all over the world through MY LUZ . With a highly differentiated healthcare offer and multichannel access, for emergency situations via LUZ 24, or for in-person and remote video consultations , Hospital da Luz invests in a team medicine of excellence and in the best technology, always at the service of patients, wherever they may be.
