Hospital da Luz Sponsors SL Benfica – Vitória de Guimarães
Hospital da Luz, official medical partner of Sport Lisboa e Benfica, was the official sponsor of the match between Benfica and Vitória Sport Clube de Guimarães, in the 28th journey of Liga Nos, hold on March 31, at Estádio da Luz. The red team won by 2-0, with two goals scored by the Brazilian Jonas (at 45’ from penalty and at 78’), who was justly elected “Man of the Game” for his exhibition and the goals scored.
Assisting in the stadium, there were 56.402 viewers, among which many Hospital da Luz collaborators, from services more directly operating in partnership with Sport Lisboa e Benfica. In this match day, where it was the official sponsor, Hospital da Luz presented several marketing initiatives in the stadium field, before the game and in the pause of the match. The new Hospital da Luz App was highlighted in the communication exhibited in the stadium monitors.
During the match pause, in an interview broadcasted in the stadium, Pedro Patrício, from Hospital da Luz Lisboa executive board of directors, emphasized the work of Grupo Luz Saúde units in the scope of the partnership with Benfica. He also talked about the special conditions offered by Hospital da Luz network to the football club members. At the end of the match, it was also Pedro Patrício who gave the Brazilian forward player Jonas the prize Hospital da Luz of “Man of the Game”: a family check-up.