Hospital da Luz, official medical services provider of Sport Lisboa e Benfica, was the official sponsor of the match between the “Red Team” and Gil Vicente Futebol Clube. The match, counting for the 20 th round of Betclic League, took place last February 4, at Luz Stadium, and was won by Benfica, who defeated the Barcelos team by 3-0, with goals scored by Artur Cabral (15 minutes), João Gonçalves (34 minutes) and Rafa (49 minutes). The latter was elected the “Man of the Game”, for his performance and goal scored. Watching in the stands there were 58,722 spectators, among them nearly 150 collaborators from Hospital da Luz, of the services working closely in the partnership with Sport Lisboa e Benfica. On this day where it was the official sponsor, Hospital da Luz was present through several marketing actions in the stadium, before the game and at halftime. In highlight was the initiative launched on Instagram by Hospital da Luz in partnership with SL Benfica viewing to support three social associations – Ajuda de Berço, Operação Nariz Vermelho and Associação Salvador . The challenge was quite simple: during the match, spectators simply had to go on Instagram, click on the posts published about these associations and put a “like” (each like equalling one euro) or leave a comment (each comment equalling two euros). In the end of the match’s 90 minutes, the goal of granting 5 thousand euros to each of the associations was fully achieved. The respective checks will be delivered very soon.
